PR – Wine & Country Announces New Virginia Farm-to-Table Cookbook to Support the Food Community

CHARLOTTESVILLE, VA (August 2020) — In an effort to support the Virginia food community, Ivy Life & Style Media, the publishers of Wine & Country Life and Wine & Country Weddings, is excited to announce our newest project—The Wine & Country Table.

In this, our first cookbook, we introduce you to this spectacular region, its people and its soulful, yet elegant, farm-to-table cuisine, and all for a good cause—to feed local businesses, farmers and community members. 

More than just a cookbook, this hardback keepsake is a community project with each recipe contributed by a leader in our farm-to-table scene. With stunning photography and delicious recipes featuring local foods, The Wine & Country Table reveals a glimpse into the kitchens of some of Virginia’s most respected restaurants, kitchens and wineries. Recipes will vary from brunch to cocktails along with appetizers and sides that can be served at a tailgate to main courses perfect for dinner parties along with Virginia wine and craft beverage pairing suggestions.

This full-color cookbook, inspired by Virginia’s wine country and Virginia’s thriving farm-to-table movement, will also share some behind-the-scenes conversations with the chefs, farmers and winemakers. 

“I feel so very fortunate to be working on such a hopeful project at this time in history. It not only celebrates restaurants, wineries and farms hit hard by the pandemic but also brings healthy local foods to the tables of neighbors in need, creating more food equity,” shared Editor-in-Chief and Co-Publisher Jennifer Bryerton. 

Creative Director and Co-Publisher Robin Johnson Bethke added, “This is a wonderful opportunity to help so many people and to share the remarkable stories of the people creating Virginia’s foods and drinks in a creative way.”

The goal of this project is to donate 100 percent of the proceeds from retail sales to the Virginia Fresh Match program of the Virginia Farmers Market Association, a program that gives low-income families equitable access to fresh, locally grown foods at local farmers markets. When these families can often only afford a limited amount of quality foods, this program is an extraordinary investment in our community’s physical and economic health at a time when it’s needed most. 

The Virginia Fresh Match program allows low-income families to shop fresh quality foods from their local farmers market or participating groceries that carry locally grown produce by doubling the value of Virginia’s Supplemental Nutrition Assistance Program (SNAP) food stamps. For every SNAP dollar spent, the program matches it. So, recipients who purchase one freshly picked tomato at the local farmers market will instead get two. Both the shopper and small farmer will benefit, and all-around, the local community and economy will win.

For more information, interviews and professional images, please email us at Jennifer@IvyLifeandStyleMedia.com, or call us at 434-984-4713. To become involved or support this project, click here.

From Ivy Life & Style Media, publishers of Wine & Country Life, a bi-annual magazine of Life & Style in Virginia wine country; Wine & Country Weddings, an annual art book celebrating elegant country weddings in Virginia; CharlottesvilleFamily’s Bloom Magazine, a bi-monthly parenting magazine with a calendar of Charlottesville festivals and events plus stories on education, health and family fun; the CharlottesvilleFamily Ultimate Go-To Guide, an annual book with everything from daytrip ideas and home tips to directories of family & home services; and the Charlottesville Welcome Book, a bi-annual guide to attractions like Monticello, vineyards and the University of Virginia, as well as a relocation handbook. Ivy Life & Style Media is also home to the Wine & Country Shop, a beautiful collection of picnic and tailgate essentials, farm-to-table accessories, Virginia wines, craft beers and ciders, and many beautiful artisan made items to enhance everyday living from the kitchen to the garden. 

At Ivy Life & Style Media, we’re inspired by the belief that by utilizing technology, working efficiently and attending to quality, we create publications that honor the reader and build a real connection with our local businesses. This belief has led to prosperous and long-standing relationships with our clients, who entrust us with their advertising and have enjoyed great success utilizing our niche publications to effectively reach their target markets since 1998.